Ivan C.K. Yeung

C.K. · Co-Founder · Hong Kong C.K. · 聯合創辦人 · 香港

Ivan Yeung.

Creative director of YSD. Twenty-six years at the same desk. YSD 創作總監。二十六年，仍是這張桌。

Black and white portrait of Ivan C.K. Yeung

Est. 10 January 20002000年1月10日創立

Incoming president, 2026–27後任社長 · 2026–27

Good design does not stop at the surface. It holds the experience and the commercial result in the same frame. 好的設計不只在表面。它把體驗，和商業結果，放在同一個畫面裡。

01 — Studio01 — 工作室

2000

Co-founded共同創立

A company that can make a promise. 一間可以對客人作出承諾的公司。

Ivan C.K. Yeung is co-founder and creative director of YSD, the Hong Kong studio he started in January 2000 with his brother, Eddy Yeung. The name was Yeung's Design Interactive Limited. In April 2019 it became YSD HK Limited — 維思特香港有限公司 — so the work would be carried by the team, not only by the two founders.

Before that he had worked in accounting, and as an estate agent. In 1999 the market was quiet. He found himself looking at shop signs, and asked Eddy — then designing sites freelance — what should come next. A company could offer a client a commitment. The first job was HK$2,000. Some months there were four. They stayed.

Ivan C.K. Yeung 是 YSD 的聯合創辦人兼創作總監。2000 年 1 月，他與弟弟 Eddy Yeung 在香港創立這間工作室，原名 Yeung's Design Interactive Limited。2019 年 4 月起公司改稱維思特香港有限公司（YSD HK Limited）——工作由團隊承接，不再只靠兩位創辦人。

此前他做過會計，也做過地產代理。1999 年市況安靜，他看著店舖的標誌，問當時以自由身做網頁的 Eddy：下一步是什麼。他們要的是一間可以對客人作出承諾的公司。第一張單是二千元。有些月份只有四張。他們留下了。

  1. 1999

    Accounting, then estate agency. A quiet year, and a question for Eddy.做過會計，也做過地產。市況淡，於是問了 Eddy 一句。

  2. 2000

    YSD opens. A company, so a client gets a promise — not a freelance maybe.YSD 開業。成立公司，是為了對客人作出承諾。

  3. 2003

    Shops come online, and the systems behind the counter follow.網店開始，櫃檯後面的系統也跟著做。

  4. 2010

    Mobile apps join the desk.手機應用成為桌上的工作。

  5. 2019

    Renamed YSD HK Limited. The studio belongs to the team.更名維思特香港。工作室交給團隊。

02 — Work02 — 工作

What the studio is for. 這間工作室用來做什麼。

The medium changed. The brief did not: make a company clear, then make the thing people can use. 媒介一直在變。要做的事沒有變：先讓一間公司被看清楚，再做出人們用得到的東西。

01

Brand & sites品牌與網站

Identity, corporate websites, and the digital places a company actually lives in.形象、企業網站，以及一間公司真正每天駐足的數碼地方。

02

Commerce & systems商務與系統

From 2003: the shop on the screen, and the tools the staff use when the shop is closed.2003 年起：螢幕上的店，以及打烊之後同事仍在用的工具。

03

Picture影像

Campaigns — and, lately, AI video. A brand film without a cast call or a location day.宣傳，以及近年的 AI 影片。品牌要有片子，不必先有劇組和外景。

03 — Roles03 — 會籍

Where he sits, besides the studio. 工作室以外，他坐在哪裡。

Chambers, a young-entrepreneur circle, Seiwajyuku, and floorball. He was president of BNI Alpine from October 2025 to September 2026. For 2026–27 he is incoming president of the Rotary Club of Hong Kong City North. 商會、青年創業的圈子、盛和塾，還有軟式曲棍球。2025年10月至2026年9月，他擔任 BNI Alpine 主席。2026 至 27 年度，他是香港城北扶輪社後任社長。

2026–27

Incoming President後任社長

香港城北扶輪社

Rotary Club of Hong Kong City North

Member since January 20192019年1月起為會員

Hong Kong General Chamber of Commerce 香港總商會

  • Small & Medium Enterprises Committee
  • Innovation, Data & Communication Committee

香港總商會Hong Kong General Chamber of Commerce

The record紀錄

04 — Contact04 — 聯絡

The studio is YSD. 工作室是 YSD。

This is a personal site. For a project, start with YSD, the studio he co-founded. He also writes there — on what a Hong Kong website costs in 2026, and on brand films made with AI. 這是個人網站。有項目，請先找他聯合創辦的 YSD。他也在那裡寫字——2026 年香港網頁設計的收費，以及用 AI 做的品牌影片。

Go to YSD前往 YSD Read his essays讀他的文章

05 — Find05 — 尋標

In the crowd. 在人群裡。

YSD 0 / 4 · Ivan 0 / 3 · Found 0 / 7 YSD 0 / 4 · Ivan 0 / 3 · 已找到 0 / 7

Four YSD marks. Three portraits of Ivan. Press each one. Zoom if you need to. 四個 YSD 標誌。三張 Ivan 的肖像。逐一按到。需要的話先放大。

Good好